In spite of the salads on the menu, most fast food eateries cater to omnivores. I remember working with a vegetarian who would (willingly, mind you) go with me and my fellow co-workers to local fast food joints and order cheeseburgers without the meat, content to eat just the bun and cheese slices. Perhaps, all these years later, she’s one of the nearly 90,000 people who have signed a petition asking McDonald’s to put veggie burgers on the menu.
Burger King already offers a veggie option at some locations, and McDonald’s sells them at its restaurants in India, but not stateside.
The creators of this Change.org petition, which currently has 87,800 signatures, are asking McDonald’s CEO Don Thompson to please give non-meat-eating consumers a reason to visit the Golden Arches.
“Adding plant-based protein options at McDonald’s will appeal to workers out for a quick lunch, families with health-conscious members out to dinner, children on field trips, and anyone looking for something different than the current menu at McDonald’s where even the french fries contain beef flavoring,” reads the petition.
The author of the petition tells the Wall Street Journal that she believes McDonald’s is being short-sighted by not having a proper veggie option.
“They’re not only not getting the new customers who are health-minded, they’re losing customers to competitors,” she claims.
Of course, McDonald’s may be reluctant to release a veggie burger after another quarter of flat sales. The company recently blamed its overly complicated menu — which included too many limited-time and test offerings — for consumers becoming alienated with the brand.
by Chris Morran via Consumerist
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