Burger King Introduces 5-Item Value Meal For $4

In an effort to attract new customers and bring old ones back, fast-food restaurants are bringing back value menus. Don’t call them dollar menus, though, even when the items do cost a dollar each. Or, in the case of a new value meal deal from Burger King, 80¢ each.

Franchisees historically haven’t been fans of dollar menus. Burger King franchisees actually sued the company when the chain sold double cheeseburgers for $1. Now chains are bringing back the value meals, but finding different ways to package them, including charging $1 (or less) per item, but forcing customers to buy more items.

The newcomer announced today is Burger King. In their 5 for $4 promotion, they include a bacon cheeseburger, small fries, chicken nuggets, beverage, and a chocolate chip cookie. The company hasn’t yet announced when the promotion will end.

Wendy’s: The 4 for $4 meal deal consists of a Junior Bacon Cheeseburger, chicken nuggets, fries, and a drink.

Pizza Hut: This should really be called a “2 for $10” menu, since you must order two items for the price to be $5. Items range from four Pepsi-brand beverages to one pizza.

McDonald’s: The McDouble menu charges $1 each for its items, but you have to buy two. Choices include the McDouble, the McChicken, small fries, or mozzarella sticks.

Burger King heats up the fast food cheap deal war with McDonald’s, Wendy’s [USA Today]

by Laura Northrup via Consumerist