Back in the ’80s, Coca-Cola’s Hi-C brand agreed to develop a citrus-flavored drink to promote the cartoon series The Real Ghostbusters. The drink was a green-colored citrus-flavored sugar concoction called Ecto Cooler. Now, it appears that Ecto Cooler is returning to shelves to promote the new Ghostbusters movie.
Some people are skeptical of the reboot, which cast the Ghostbusters as women, and we’ll find out whether the film is any good once it’s released. What’s really important here to people of a certain age is that the movie means Ecto Cooler is coming back.
An online frenzy began when fans learned that Coca-Cola had applied to renew the beverage’s trademark back in September. Like Surge, the product had built a strong following of young adults lobbying for its return.
A can popped up on eBay this week and then the auction quietly ended, probably because the product isn’t supposed to be available for sale yet.
Production samples of the juice boxes have leaked out, too, though without the branded packaging. I just need a PB&J, a handful of Cool Ranch Doritos, and a box of raisins to relive my school lunches circa 1988.
We contacted Coca-Cola, owner of the Hi-C brand, for confirmation that we could look forward to green citrus-ish beverages in our lunchboxes soon. They didn’t get back to us. We’ll update this post when or if they do.
by Laura Northrup via Consumerist
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