It’s one thing if an online ad is misleading or misrepresents the site that you click on, but what happens when you order an item that isn’t as promised? As overseas clothing companies that market solely through Facebook have proliferated, some customers blame Facebook, even though the site doesn’t vet the products and services of every advertiser. Now, at least, Facebook wants to listen if you’re scammed or misled by an ad on the site.
Facebook agreed to look into this after a Buzzfeed investigation into shady clothing peddlers in China that market on social media. The story exposed companies with a truly alarming number of complaints filed elsewhere on the Internet, but with carefully scrubbed Facebook pages and appealing ad campaigns.
A Facebook representative told Buzzfeed that they’ll use the information to look at trends and find problematic companies or ad campaigns. After all, if users don’t click on Facebook ads, how does Facebook make money?
The site’s response is a simple form on their help site asking for information about problematic ads, including . isn’t just for clothing sites: you can also leave information about ads that are misleading or problematic in other ways.
Give us Feedback about Ads [Facebook]
by Laura Northrup via Consumerist
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