Macy’s is no stranger to the store-within-a-store concept, having already teamed up with Best Buy and Sunglass Hut to set up dedicated areas for the retailers to sell their products inside the department store. Now, the company is taking that same concept further in a deal with LensCrafters to sell eyeglasses, contacts, and other vision products.
The Chicago Tribune reports that Macy’s plans to open LensCrafters stores inside nearly 40% — or 280 — of its locations by the end of 2017. The eyewear retailer is owned by Italy’s Luxottica, as is Macy’s existing in-store partner Sunglass Hut.
Macy’s currently operates about 675 full-line stores, but already announced a strategy that would see 100 of those locations closing by early 2017.
Adding the eyecare company to its lineup is just another way Macy’s is trying to make itself a one-stop-shop for customers. In addition to offering electronics and sunglasses, the retailer also now hosts Blue Mercury spas, FinishLine, and other speciality stores in several locations.
Macy’s to open LensCrafters shops in 280 stores [The Chicago Tribune]
by Ashlee Kieler via Consumerist