Almonds, peanuts, pretzels, peanut butter — if none of those chocolate-covered candies get your sweet tooth tingling, Mars is hoping its newest variety of M&M’s will: caramel covered with milk chocolate and of course coated in a candy shell.
The newest addition to the M&M’s lineup will hit shelves in late May 2017, Mars says. It’s gonna look like this inside, in case you wondered what caramel is:
However did the company think of such a combination? Oh yeah, it’s pretty darn common in the candy world.
“Chocolate and caramel is such a popular flavor combination, especially with the fans of M&M’s,” explains Tanya Berman, Brand Director, M&M’S Brand. “In our research, our fans were enthusiastic at the possibility of a Caramel variant and we can’t wait for them to try the perfect balance of soft caramel and delicious M&M’S chocolate this spring.”
Mars announced earlier this year, which happens to be M&M’s 75th anniversary, that it would be focusing on innovation: it’s planning to transition to all natural colors over the next five years, Business Insider notes, announced new GMO-related labels, and said it would be developing new flavors. Caramel M&M’s, for example.
by Mary Beth Quirk via Consumerist